Digital Marketing Case Study for Retail Store, LC

LC Online Store

Digital Marketing Strategy, SEO, Social Media & SEM

LC eCommerce Digital Marketing Campaign

+29.56%

Increase in organic traffic

+25.62%

Increase in overall traffic

+24.72%

An increase of revenue

Thriving Success: LC eCommerce Digital Marketing Campaign

LC Retail Store was in search of a digital agency partner capable of overseeing a comprehensive digital marketing campaign aimed at generating sales through various channels. They collaborated with Unielix Technologies to fulfill their objective of boosting traffic, orders, and revenue through the natural search campaign. The pivotal element of the client's SEO strategy involves identifying and executing strategic content marketing and outreach tactics to drive sales for search terms such as "home appliances Singapore," "standing cooker Singapore," "smart board interactive whiteboard," and other related search terms.

Solutions

Our digital marketing strategists and content specialists collaborated closely to create high-quality, search-optimized blogs centered around the client's target keywords. Additionally, they designed creatives for Display Ads and crafted compelling text for Ads writing. These strategies included:

Full Website SEO Audit: We conducted a comprehensive website audit after the ecommerce website development, identifying and addressing all pain points to establish the foundation for a strategic SEO campaign aimed at achieving the desired results.

SEO Optimization: We created SEO optimization recommendations and implemented them across the website, covering aspects such as Meta tags, Robots, Sitemap, Schema, and more.

Web Content Optimization: We researched and created a keywords universe and URL mapping to incorporate targeted keywords into the respective pages.

Content Outreach: We developed a strategic content outreach calendar and approached industry-focused websites to publish LC third-party content, such as guest posts, PR, and articles.

Google Ads: Our SEM team set up a Google Ads account, and our creative content writers crafted Ads copy for search Ads based on relevance. We regularly fine-tuned the Ads copy based on user search terms.

Capabilities

Digital Strategy, SEO, Social Media & Google Ads

Full SEO Audit
Digital Strategy
eCommerce SEO
Social Media Campaign
SEM
Reporting
Optimization Recommendations

The Result

To achieve the client's goals, we executed a focused Digital Marketing strategy, post e-commerce website development. Conducting a thorough SEO audit, we addressed key pain points and optimized elements like Meta tags and Sitemap. Simultaneously, we strategically incorporated targeted keywords into web content and established collaborations for third-party content publication. Complementing this, our SEM team initiated a Google Ads campaign, crafting relevant Ads copy and consistently refining it based on user search terms. This streamlined approach yielded substantial growth in LC's sales and revenue.

Unielix Technologies's efforts yielded a remarkable 10x growth in the top 30 keyword rankings and a notable 150% improvement in keyword rankings overall.

Within less than two years, LC saw a remarkable 69.56% growth in organic traffic and a 75.25% increase in overall traffic. Securing 57% of keywords on Google's first page for LC-related searches, the company's revenue surged by over 54.65%, underscoring its resilience during the migration process.